Amy Liu is the founder and CEO of Tower 28 based in Santa Monica, California, United States. Her company is a clinical brand that makes everyday skin products and fun-loving products for all skin types. She has been working in the beauty industry for 15+ years.
The agenda of her company is to make non-irritating products with a slogan or tagline – “It’s Okay To Be Sensitive —especially when it comes to your skin.” Amy says that it is a big thing to start a career as an entrepreneur in the 40s.
Amy Liu Net Worth
Amy Liu has been running Tower 28 Beauty since February 2018. She was working in private firms before becoming the founder. Amy started her career at Accenture and spent 15+ years in the beauty industry. Indeed, she is earning an excellent fortune because of her hard work and enthusiasm. We can estimate Amy’s net worth around $5 million as of 2024.
| Net Worth: | $5 Million |
|---|---|
| Real Name: | Amy Huang Liu |
| Birth Date: | 1979 |
| Age (as of 2024): | 45 Years |
| Residence: | Santa Monica, California |
| Height: | – |
| Husband: | Victor |
Early Life
Amy Liu is 45 years old as of 2024. She received her bachelor’s degree in Economics from UC San Diego from 1995 to 1999. After that, Amy went to USC Marshall School of Business to obtain an MBA in Marketing & Entrepreneurship from 2002 to 2004. At that time, she received a full-time tuition scholarship.
Her loving and caring parents brought up Amy Liu. Her mother is a calligraphist, and her father is an architect. She has a younger sister named Emily Huang and works in the fashion industry. Amy’s brother works as an architect. The whole family began a sweatshirt business under the brand Merch. The company was started in quarantine, dealing in yoga pants and sweatshirts.
Career
Amy began her career with private job practices and had a career line in business. She worked for Accenture from August 1999 to June 2002. Her job was based in El Segundo, CA. There, she handled coding like C++, HTML, and other computer programs, client handling, and college team recruitment.
After working for two years at Accenture, Amy Liu worked in the cosmetics domain. She went to L’Oreal (Maybelline International) and began working as an associate brand manager. Amy worked for Smashbox Cosmetics as a Director of International Marketing for the next three years and eleven months.
She worked there from Feb 2004 – Dec 2007, based in Culver City, CA. From December 2007 to January 2011, she worked for Kate Somerville Skincare, based in Los Angeles, CA. There, she was appointed as the Head of Marketing.
From January 2011 to December 2013, she worked for Josie Maran Cosmetics as VP of Marketing. Her job was based in Los Angeles, CA. From 2010 to 2016, she also worked for FIDM/Fashion Institute of Design & Merchandising as a Marketing & Finance Instructor in the beauty department. Since February 2018, she has been running Tower 28 Beauty, Inc.
She is the company’s CEO and runs the company single-handedly. Her company is based in Los Angeles. Amy Liu has attained a specialization in domestic and international marketing and strategic planning. Amy Liu got her first investor in the form of her friend, telling her that you are accountable for your dreams.
Liu always fought eczema that affected her skin to a great extent. She eagerly wanted to have a skin type that could be glowy, and for which you should not always visit your dermatologist. Amy was also consternated when presenting herself in front of others. She, therefore, made beauty products that can suit every skin type.
Personal Life
Amy Liu is married and has also given birth to three children. Amy says she married her best friend, and the couple has no TV in their bedroom. When they feel bored, they talk to each other, which saves their marriage. Amy’s husband’s name is Victor, and the pair has given birth to two daughters and one son.
Social Media
Amy is available on Instagram with a verified account and goes by the handle name – amyliu_t28. She has 15.8K followers, 1,408 following members, and 95 posts. Among those posts, Amy has images on Instagram of her company, Tower 28 Beauty, and a few pictures of her family, including her husband and three children.
She also shares the images of her wedding on her Instagram. Amy Liu is available on LinkedIn with the same name. She writes in her bio that she is “CEO/Founder at Tower 28 Beauty.” There, she has 500+ connections and 3,402 followers.
