Alma Viator is the wife of Ben Jones, a famous American actor and former U.S. Congressman Ben Jones, who portrayed Cooter Davenport on the television series The Dukes of Hazzard. She is an American public-relations executive, theater publicist, and businesswoman whose career has spanned entertainment, politics, and charitable organizations.
She is the president of Alma Viator & Associates, a Washington-based public relations firm that has worked for theater productions, political groups, and prominent clients. Her credits include publicity for major Broadway productions and high-profile theatrical events.
| Net Worth: | – |
|---|---|
| Real Name: | Alma Viator |
| Birth Date: | 1969 |
| Age (as of 2026): | 78 Years |
| Residence: | Washington, Virginia, USA |
| Height: | – |
| Parents: | – |
| Husband: | Ben Jones |
Early Life
Alma Viator was born in 1969 and currently resides in Washington, Virginia. She has maintained a fairly private personal life, despite decades in Washington’s political and entertainment spheres. Available biographical records focus primarily on her professional accomplishments and later work with her husband.
Finally, Viator’s career took her into the powerful world of theater and public relations in Washington. By the late 1980s and early 1990s, she was already a recognized theater publicist. Modern accounts say she was a spokeswoman for the National Theater in Washington, where she regularly handled publicity for Broadway productions and opening-night events.
There is little confirmed information available about Alma Viator’s parents, siblings, or childhood family situation. She’s largely kept those details out of the public domain. Meanwhile, her public biography focuses on her professional accomplishments and family life with Ben Jones.
Her professional experience, however, includes extensive work in public relations, theater publicity, event management, and communications. She made her career in Washington and finally opened her own firm, Viator Associates, which was associated with theater, political, social, and charitable organizations.
Career
Alma Viator built her professional reputation as a public-relations specialist, specializing in theater. Her job put her right in the middle of the Washington Broadway scene, doing publicity for big-name shows and assembling events with big-name political and entertainment stars.
She is credited by the Internet Broadway Database as a press representative or producer on productions including Cats, La Cage aux Folles, Sarafina!, An Inspector Calls, and Indiscretions. Her work included new productions, revivals, and tours.
Viator also became a prominent figure in the social and charitable circles of Washington. In 1998, Washingtonian magazine named her one of Washington’s 100 Most Powerful Women, a recognition of her influence and professional stature. Her firm represented high-profile clients as well as charitable and social organizations.
She later built her career with Ben Jones as partner. Together they created and ran Cooter’s Place, a collection of museums, shops, and attractions themed around the Dukes of Hazzard. Luray, Va., Pigeon Forge, Tenn., and Nashville, Tenn., are among the locations. The businesses include memorabilia, vehicles, merchandise, and attractions related to the television series.
Viator has also been actively involved in the operation’s digital and promotional functions. In 2020, she announced the Cooter’s Place mobile app, which would allow fans to browse merchandise, find store locations, and receive information on upcoming events.
Personal Life
Alma Viator has been married to Ben Jones since 1992. The couple has been together for over three decades. Jones was best known for his role as Cooter Davenport on the Dukes of Hazzard. He later served two terms as a Democratic member of the U.S. House of Representatives from Georgia.
The couple has two children together and have collaborated on several business and entertainment projects together. Viator and Jones are still active and connected to the Dukes of Hazzard fan base and live in the Blue Ridge Mountains of Virginia.
They operate museums, sell merchandise, make public appearances, and hold fan conventions. Through her professional network, Viator has kept ties to the theater and charitable causes.
Social Media
Alma Viator’s social media presence is somewhat limited. She has had hundreds of followers on her public X account @VIATORASSOCIATE, where she has represented herself professionally.
She has used the account to talk about Cooter’s Place events, entertainment activities, and related announcements. Her professional LinkedIn profile says she is with Viator Associates. There is no solid evidence of a big personal Instagram or Facebook following, so specific follower numbers should not be presented as verified.
Alma Viator Net Worth
Alma Viator’s net worth is not yet publicly available, and there are not enough reliable financial records to determine a definitive figure. Thus claims of her wealth at x dollars should be taken with a grain of salt.
Historically, she has earned income from public relations work, theater publicity, event management, business activities, and her involvement with Cooter’s Place. She has had a long career in Washington’s entertainment and political circles, and the couple’s museum and retail businesses have generated a number of professional income streams. She has no verified public source to prove her yearly salary, investment portfolio, or total personal assets.
