Allie Eklund is an American model, entrepreneur, content creator, and reality television personality who gained national recognition through Bravo’s The McBee Dynasty: Real American Cowboys. She first built a successful career as a fashion and lifestyle influencer before expanding into business through her family’s Triple E Ranch in Texas. Her growing online presence, modeling work, and entrepreneurial ventures helped establish her as a rising digital creator. In 2026, Eklund attracted even greater public attention after appearing on The McBee Dynasty alongside her then-boyfriend, Steven McBee Jr. Although their relationship ended amid public controversy, she continued to focus on her businesses, social media career, and brand partnerships.
| Net Worth: | $1 Million |
|---|---|
| Real Name: | Allison Eklund |
| Birth Date: | March 27, 1997 |
| Age (as of 2026): | 29 Years |
| Birth Place: | Texas, USA |
| Height: | 1.67 m (5 ft 6 in) |
| Parents: | – |
| Boyfriend: | Steven Mcbee Jr. |
Early Life
Allie Eklund was born on 27th March, 1997, in the United States. She grew up in the Texas Hill Country near Austin, Texas, where she developed a love for fashion, travel, and the outdoors. While her family’s ranch later became an important part of her public identity, she also spent much of her youth in suburban Texas before helping develop the family’s agricultural and retail ventures.
Eklund became interested in fashion and social media while attending college. She began sharing outfit inspiration and lifestyle content online, gradually building a loyal audience. What started as a hobby eventually evolved into a full-time career in modeling and digital marketing.
Family & Education
Allie Eklund comes from a supportive family with strong business interests in Texas. She has frequently highlighted her close relationship with her parents and family members through social media, although they generally maintain private lives away from public attention. Her family owns and operates Triple E Ranch, a Texas property known for raising Highland cattle, miniature livestock, and other farm animals.
Eklund has played an active role in promoting the ranch and helping expand its public profile. She also helped launch Triple E Mercantile, a lifestyle retail business offering home décor, apparel, gifts, and western-inspired merchandise. Eklund attended Texas Tech University’s Jerry S. Rawls College of Business, where she studied finance and accounting. During college, she balanced academics with growing opportunities in modeling and social media marketing.
Although Allie Eklund initially planned to pursue a traditional business career, her online following expanded rapidly through fashion content and brand collaborations. By the time she graduated, she had established herself as a full-time influencer and entrepreneur while using her business education to manage partnerships and personal ventures.
Career
Allie Eklund began her professional journey as a fashion content creator, sharing outfit ideas and lifestyle posts across social media platforms. Her relatable style and engaging personality attracted a growing audience, leading to collaborations with clothing brands and lifestyle companies.
She later expanded into professional modeling, working with numerous fashion labels and appearing in digital campaigns, magazines, and promotional events. Despite standing about 5 feet 6 inches, which is shorter than the traditional runway standard, she built a successful modeling career by focusing on commercial and lifestyle campaigns.
As her influence grew, Eklund became deeply involved in her family’s businesses. She helped market Triple E Ranch, promoting its western lifestyle, livestock, and ranch experiences through social media. She also founded and developed Triple E Mercantile, a retail business that officially opened in 2026 and specializes in western-inspired home goods, clothing, and gifts.
Her national profile increased significantly after joining Season 3 of Bravo’s The McBee Dynasty: Real American Cowboys. She appeared on the series as the girlfriend of Steven McBee Jr., allowing viewers to follow their relationship as it developed. Although she initially declined multiple invitations to join reality television, she eventually agreed to participate in support of McBee during a challenging period for his family.
In April 2026, Allie Eklund became the center of widespread media attention after Steven McBee Jr. publicly accused her of cheating following the Stagecoach Festival. She denied the allegations through social media, stating that the accusations were unfair and should have remained private. Shortly afterward, the couple confirmed that their relationship had ended. Despite the personal controversy, Eklund continued focusing on her businesses, modeling career, and expanding digital platform.
Personal Life
Allie Eklund enjoys traveling, ranch life, horseback riding, fitness, fashion, and interior design. Much of her public content reflects her interest in Western culture, outdoor living, and entrepreneurship. She frequently shares life on the ranch alongside travel experiences and fashion collaborations.
During 2025 and early 2026, Allie Eklund was in a relationship with Steven McBee Jr., one of the stars of The McBee Dynasty: Real American Cowboys. Their romance became a central storyline during the show’s third season. However, the relationship ended in April 2026 after a highly publicized dispute following the Stagecoach Festival. Since then, Eklund has not publicly confirmed a new relationship and has instead focused on her business ventures and personal growth.
Social Media
Allie Eklund has built a strong following across multiple social media platforms. Her Instagram account, @allie_eklund, has more than 440,000 followers, where she shares fashion inspiration, travel, ranch life, fitness, and behind-the-scenes moments from her business ventures. She is also active on TikTok, posting lifestyle videos, styling content, and daily updates. In addition, she maintains a professional LinkedIn profile highlighting her experience in marketing, entrepreneurship, and brand development. While she has a presence on Facebook, Instagram remains her primary platform for engaging with followers and promoting her businesses.
Allie Eklund Net Worth
As of 2026, Allie Eklund’s estimated net worth is between $1 million and $2 million. Since she has not publicly disclosed her finances, this figure is an estimate based on publicly available information.
Her income comes from multiple sources, including modeling contracts, influencer marketing, sponsored social media content, affiliate partnerships, and brand collaborations. She also earns revenue through Triple E Ranch and Triple E Mercantile, where she plays an active role in marketing and business development. Her appearance on The McBee Dynasty: Real American Cowboys further expanded her public profile and created additional opportunities in television and digital media.
